The 5 best social media channels for business marketing

Social media has been a game changer in the last few years. Many people use social media channels for personal reasons (fun, connecting, as a news source), but lately many small and big companies use them to promote their brand, engage with their customers or promote some new product.

With each year the number of available social media channels is increasing, so below we are gonna help you to find the most popular and the ones that will be most suitable for your business:

1. Facebook – the oldest and most popular social media network. Currently there are 1.59 billion users with the largest blend of demographics. Because of its popularity, Facebook is a extraordinary medium for your business to connect with its customers and potential audience. Another benefit are Facebook Ads – a functionality which you can use to create low cost and high impact marketing campaign, with insane level of targeting.
2. Twitter – the value of this social network lies in its ability for your posts to go viral: the more people share your posts and “retweet” your content, the more followers you will attain. It’s a fast way to get your company message out – assuming your potential and existing customers are on Twitter, you can instantly let them know your news, whether it’s an announcement or a new product, a special deal, or an upcoming event they may be interested in. Business can also advertise on Twitter and use the Twitter Search option – what people are saying about a particular topic, enabling you to keep your ear to the ground about your company and the competition.
3. LinkedIn – for companies that are working in the Business-to-Business field, this is the social media network on which they should focus. Connecting with business professionals in any industry is easiest with LinkedIn as it allows you to target them by industry, job title, etc. This is the network which prioritizes relationships more than any other.
4. Instagram – if your brand is not on Instagram, it should be. Instagram is beautifully simplistic and the most personal of the mobile platforms. It’s full of potential with people eager to connect with a brand on a more intimate and tangible level. Instagram is less cluttered, algorithms won’t hide your updates and there is no character limits.
5. YouTube – it’s the second largest search engine, owned by the first – Google. There are more than 2 million videos watched on this platform every day. So when it comes to search engine optimization, videos are more likely to appear in search results than other websites. When it comes to explaining something, the way you naturally speak is almost always better than trying to write it out. Your customers know this too, and when they want to have something explained to them, YouTube is where they go to learn. Another benefit is that YouTube videos are very easy to make.