Top 5 reasons why you need to have Social Media presence

Up until several years ago Social Media was considered a passing fad and a waste of time. But many things have changed in this period. Many companies vanished or bankrupted because they didn’t want or were too stubborn to adapt and accept the new trends, while others using the same trends rise to the top and created billions of dollars of profit.

That’s why social media is no longer an option; it’s a must for every company, no matter the industry in which it operates. In order to structure or analysis we have compiled a list of the 5 top reasons why your company must be present on social media:

1) Reach more targeted audience

There are over 3 billion internet users – and over 2 billion of them have active social media accounts. An interesting research from Forrester highlighted that social networks are becoming a go-to resource for online information for 50% of users in the 18-23 year old bracket. The same report also indicated that 43% from the 24-32 year old groups also use social networks as a source for online information.

This info indicates that through social media business owners and digital marketers can target specific groups of online users or communities with the same likes and preferences. A company can connect and interact with its customers, to build valuable relationships by sharing information, while earning their trust in the process.

2) Gain customer insights

Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million tweets, 4.5 billion likes on Facebook and 95 million photos and videos uploaded to Instagram. These staggering numbers are a excellent source for a wealth of information about your customers – who they are, what they like, and how they feel about your brand.

Through daily active engagement and monitoring, you can gather relevant customer data and use this data to make smarter business decisions.

3) Increase your brand awareness and improve your customer loyalty

It’s easier for your customers to find you, when you have a social media presence. And by connecting with your customers on this level, you’re more likely to increase customer retention and brand loyalty. A study by The Social Habit shows that 53% of Americans who follow brands on social media are more loyal to those brands.

4) Run low cost targeted-ads and generate more leads for your business

Social ads are an inexpensive way to promote your business and distribute content. They also offer very detailed and powerful targeting options so that you can reach the right audience. The ads on social media can be segmented by location, age, gender, interests, behaviors, job title. Another benefit is that you can easily track and measure the performance of your social ads in real time.

Social media increases sales and customer retention through regular interaction and timely customer service. In the 2015 Sales Best Practices Study from research institute MHI Global, world-class companies rated social media as the most effective way to identify key decision makers and new business opportunities. the State of Social Selling in 2015, nearly 75% of companies that engaged in selling on social media reported an increase in sales in 12 months.

5) Increase your website traffic and improve your SEO

Being active on social media will help you increase the amount of traffic that your website receives. Successful social media activities will always improve the amount of traffic referrals your website receives, playing an essential initial role in your sales funnel.

Social media as an SEO ranking signal is increasing in importance. Being talked about and mentioned on social media is a positive signal that shows you are popular and have content worth sharing and talking about. This in turn drives Google to regard your website as being more authoritative, which is one of the many signals that helps your website rank better in orgainc SEO.